Make your client feel important
Everyone’s favourite topic is themselves, so always remember to keep your focus on the client and make them feel important. Ask the client to tell their story, and what you should know about them. One method I’ve used is creating a list of 15 people that I want to learn about, and tell the client that they’re on that list. This lets the client know that they are valuable to me, and that I’m genuinely interested in who they are.
This method is very effective, but remember to be sincere with your connections. If you say you’re creating a list, be sure to actually follow through. It’s also important that you don’t present yourself as a person who has all the answers, and won’t receive any input. This tells clients that you won’t listen to them and don’t value their opinions.
Networking and connecting with people is an important aspect of business that too many take for granted. If you’re struggling to build relationships with your clients, these three tips will help. No matter how big or small the company is, they are still people you can have conversations and build relationships with.
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Note: This article was created from a speech given by Jason Elkins, at a LevelUp conference presented on YouTube.
Jason Elkins previously worked in business development and web design, and now works with small businesses to help with their marketing. He is the founder and owner of 100 Cups Consulting, a business that coaches’ entrepreneurs, companies and brands on digital marketing.