Backlinks are helpful for providing pathways to your business. If you can’t find sites to link back to you, use natural ones. Social media platforms such as Facebook are effective for putting in backlinks to your businesses site. You can also post relevant questions in the comments section (“how to do this” in the area your city of service is in).
Another good source for backlinks is through content. Create content that your audience can engage with, and backlink it to your business. It is essential to understand what your customers are looking for, so the content can appeal to them and guide them to your website. While websites don’t drive sales, they validate your business and help build trust with audiences. if you are unable to write content at a consistent pace, hire someone to write the content for you.
Note: This article was created from a presentation given by Trevor Cherewka, at a LevelUp conference shown on YouTube.
Trevor Cherewka has been helping entrepreneurs and small business owners in Canada, the United States and the United Kingdom since 2012. He is currently the president of Smashing Pixels Inc., a web and graphic design agency in Brantford, Ontario.
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