If a picture is worth a thousand words, how much is video worth? Videos are king when it comes to content creation, and are poised to remain so when it comes to social media. According from data from Cisco, 80% of all traffic will be video by 2021, and TechCrunch reports people watch 1 billion hours of YouTube social video per day, and Facebook gets 4 billion daily video streams!
With those numbers in view, your content strategy must include video, no matter what industry you are in. Simply put: the single most important strategy in content marketing today is video.