Many people come to us and are confused as to why they need to continue to update their social media and websites when they did so last month. It’s fairly simple, in this day and time, we are all about consuming information. The frequency in which you post to your website and social media is one of the key factors.
As a society in 2019, we live on our smartphones, consuming content and information. We don’t wake up to slapping our alarm clocks anymore, we use the alarm on our phones. From the moment we wake up, to the moment we go to bed, we have our phones on us, consuming information.
Think of the people you follow on Facebook or YouTube. You find yourself constantly clicking on their content because you’re interested in the information they give. As soon as they appear on your feed, you click on the post or the video because you want to consume that information.
Just like the people you follow, there are people out there waiting, or already, following you, wanting to consume the information you have. If you ask yourself, or someone looking at your social media or website, about your frequency and how often you should post information, the answer is always the same “more.” There is never a limit to how often you can post of publish information. You’ll never have the energy to annoy people. That line can never be hit.
The more frequency you have, the more trust you build. Consider mere exposure for a moment. It says that the more we see something, the more trust we have. Think of Coca-Cola. They haven’t changed their logo in over 100 years and yet their logo is one you trust when looking for a refreshing beverage. It’s more than just a beverage, it’s a brand and has been successful for more than a century.