Pro-Tip #1: Invest in paid advertising. On Facebook, for $5.00 a day, you can be sure to reach between 400 and 1,500 people with a single post. That’s at least 400 more people than the number you would have reached organically. Set aside a budget for your paid advertising to get more out of what you post. You can hit a targeted audience, which will increase traffic. Sponsored content and paid ads work wonders when it comes to conversion rates and marketing efforts. Your marketing campaigns will pay off!
3. You never know when a social media channel is going to fade away or phase out. Throughout the years, there have been many social media platforms that have come and gone. We never know which one is going to be next. If you are creating content on multiple platforms, you have a better chance of having your content still accessible to your potential clients.
Pro-Tip #2: Make sure that every post you create leads back to your website.
When you are starting to post on a new platform make sure that you are creating content tailored to your business. For instance, if you choose to use LinkedIn, fill everything out as it pertains to your company and what you can do to help your potential clients. They don’t want to click on your LinkedIn page and see your resume. Bottom line, as with all platforms, they only care about what you can do for them as opposed to just reading about who you are as a person.
Newsletters are a great way to not only reach out to people, but there are ways you can see just how many you are reaching. You can use third-party email for your newsletter. If you use MailChimp, you not only be able to see who has opened the email, but who have clicked on links to your business, which gives you the advantage by knowing who to send direct messages to and give them one-on-one business. Newsletters can inform about current promotions or be informative content.
When you post anywhere, make sure the address, phone number, and name of your business matches how Google sees it in their index. As people, we may know that the word “street” can be abbreviated to “st,” but Google may only see it one way or the other. Ensure that wherever you write your address on any social media platform, it is the same as it is indexed in Google.
The main idea is this: the more you maximize your content exposure on a regular basis, the more your increase your brands exposure. The more you content you create, either online on social media or in-person speaking to a group of people, the more you will be recognized, and your brand will be rewarded in terms of conversions and sales. There is never a limit on types of content and how much you can market your business.