Fulfill audience expectations
A common mistake many creators make is thinking that everyone is following them for different reasons. People follow you because of their expectations of future posts and content. You can make use of these expectations by establishing yourself as the authority on something. Make sure your profile also demonstrates that authority. Don’t make your profile cute or funny, because that will hinder the image you’re trying to create.
Many people use their social media for nothing but sales pitches, but there is no relevancy in that. The bulk of your content should be posts, stories or knowledge. Showcase yourself as a resource to your audience. Be unique by inspiring your audience through your content, because so many people are uninspired. Use stories to showcase your lifestyle. Letting people see your family, hobbies or relationship makes you relatable to your viewers. More than half of Instagram users only watch stories on the app, so showing stories about your life is as relevant as ever.
Frequency is everything
Far too many creators put so much time into a single social media post. Single posts disappear fast, and audiences ultimately judge people on the sum of their parts. If a user is interested in you, they are interested in the whole of your content, not one post. Though quality is important, don’t waste your time on perfection and instead focus on frequency. The most successful people in your business are probably putting out far more content than you are.
If you lack relevance for too long, people will forget about you. To succeed, you need to make your content a daily viewing habit for your audience. When they open their devices, is your content the first thing they see? If it isn’t, you’re not posting enough. Eliminate any self-doubt about your posts, because that will only slow you down.