Here are a few steps to help you create your perfect client.
First, analyze the basic info of your clients. You will want to create a list that captures their age, language, gender, geography, salary, marital status, job title, and education.
Next, you need to understand your client’s pain points and what your solution is for them. Why are they coming to you? What problem are you solving for them?
Lastly, you will need to know the objections your clients may have and what their budget is.
Pro Tip 1 – You may want to give your prospect a name. It will make it easier for you rather than just looking at a list of traits.
Now that you have an idea of who your perfect customer is you can start writing or advertising to them. Remember, you will be writing specifically to one customer.
When writing a post or advertisement, you want to write in a way that is relatable to the person reading it. This way, the reader has an experience that you are writing directly to them. They realize that you understand their pain points, and trust is starting to build between you and the reader. This is the power of writing to one person.
Stop wasting time and money writing copy to reach everybody. You want to ensure that you are writing specifically for the customers you know will reach out and have higher odds of using your service or purchasing your product.