1. Before and After – can be simple, such as cleaning your yard, or elaborate, such as sharing your weight loss journey. Everybody loves a good transformation, regardless if it’s related to your business or personal.
2. Get Handsy – This is not suggesting you take photos of touching strangers, but rather taking a photo of you holding an object in your hand. These photos will work with basically anything. You can use a product you sell or a cup of coffee, but be sure to have a plain background in the photo.
3. Unboxing Video – All the rage on YouTube these days, but works well on other social media channels as well. Videos that show someone unpacking a product, unboxing videos can work for any product, but work best for kids’ toys and electronics.
If you’re selling homemade products and package them with personalized touches, make sure your video highlights that. Another example is if you’re selling starter kits, have your video highlight each item included in the kit.
4. Screenshot – Take a screenshot of the text you want to highlight and post it as an image to social media. A great way to repurpose Twitter text-only posts, but any texts can be screenshot. You could use a DM from Instagram or a comment on Facebook to screenshot to highlight customers raving about your business, products, or services.
5. Go Behind the Scenes – This video or photo could be taken in your office, at a trade show or special event, or on location for a project. It shows you hard at work and lets your audience see what happens behind your business’ closed doors.
6. Changeable Letter Sign – Endless possibilities for creativity. With a changeable letter sign or lightbox that you can find on Amazon, put an inspirational quote or funny saying on the sign and take the photo to post on social media.
7. Sneak Peek – Share a sneak peek of what you’re working on for your audience. It can be a photo of a new craft you’re creating, a short video touring the home you’re about to list, create an Instagram story sharing updates from a conference you’re attending, or a screenshot of your computer to show how you’re updating your website. These sneak peeks create a sense of excitement for what is on the horizon in your business.