Don’t prevent your own success
Competition between brands is not getting easier, and will only get worse over time. You must ask yourself if you’re prepared for that, and how you will handle setbacks. There will be struggle in building your business and brand, but do not wallow in your failure. The victim mentality will always prevent you from success. If you are going through a rough time, figure out what to do next instead of feeling sorry for yourself.
Accept you will make mistakes
Some people are so afraid to make mistakes that their brand and business will never take off. No matter what your brand is, you must accept that things will always go badly when you’re just starting out. You have to get through the first bad videos or terrible podcasts, because that’s the only way to practice and learn enough to expand your skills.
Once your brand is established, you also need to be okay with making brand mistakes. Too many people are overly protective with their brand. Being afraid to mess up will limit what you can do with your brand in the long run. Focus on building trust with your audience. If you build enough trust, people will forgive your mistakes.