Video is insanely massive! If you are not using video, you are missing out on huge opportunities. It is estimated that by 2021, 80% of all traffic will be video. Not just that, but people consume one billion hours of YouTube video per day, and Facebook gets 4 billions daily video streams! These numbers are crazy and they are telling us one thing: people love video!
As staggering as these numbers are, most companies admittedly are under-utilizing video on their social platforms and websites. Marketers who use video grow revenue almost 50% faster than non-video users. LinkedIn way that 3 times as many people are watching video ads verses static sponsored content.
Simply put: Start recording!! These numbers prove that it is worth the effort to create content and start using video to grow your brand and engage your customers.
Stories is another trend that has been on the rise for a couple years, yet is under-utilized when it comes to marketing. These short 15 second clips are the perfect way to reach millennials and Gen Z-ers who prefer to take in micro content. It is also the perfect way to show a bit of your personality and authenticity online.
Stories arguably was one of instagrams best decisions made to date, with other platforms following suit. Instagram literally copied SnapChat Stories (not even bothering to change the name) when