Google My Business (or GMB) is an extremely useful tool on Google that many businesses are not taking advantage of. With a bit of work, it can give you a significant advantage over your competition. Why is Google My Business so useful? Because it’s owned and prioritized by Google, by far the most dominant search engine.
If you decide to use GMB, your GMB profile will be the most visible search result for your company. Your business name will be at the top of search results because your GMB will give the Google search engine enough information to make quicker and better decisions. Additionally, it will also rank your business in Google Maps, making it easier for potential customers to find you. With all of these benefits and no financial costs, there is no reason for your business to not utilize this.
Search Engine Results Page
Search Engine Results Page (or SERP) has changed significantly over the last few years. While SERP was once a list of links, Google prioritizes many results over links, such as instant answers, GMB, knowledge panels about brands, products and facts, video and media files, “people also ask” (a list of similar search results) and a large amount of ads. SERP can be best utilized through GMB, as your GMB profile offers the most input and highly visible features for your business.
A GMB profile includes over 800 SERP features, such as images and videos taking up more space on the results page, and information about your company info, logo, contact info and address. Keep in mind that search results will only show this information if you have made it available, so be sure to optimize your profile so all this information is available to GMB.