The majority of marketers are planning to increase their use of video on social media in 2020. Video has a powerful punch that attracts and draws attention. Video content is key to reaching people and is a must have if you do social media marketing. People are more likely to watch a video than read a blog post. Are you wanting your business to grow, change and reach more people? Developing a video marketing strategy and building video production into your schedule will help you hit your goals for 2020. Content marketing will increase brand awareness and put you in front of your target audiences.
In the past, a major hinderance to developing a video marketing strategy was cost. A professional camera could cost thousands, but with the availability of the smartphone, the ability to create video is now in everyone’s hands. There is no need to invest a large amount of money in video equipment, video production and air time. With the advent of social media and the use of a video platform, you can get in front of your audience easily and cost effectively.
Live videos are extremely beneficial. Live video formats include Facebook live, Instagram Live, Youtube Live. You can use videos for your business to draw traffic to your website, mobile app and social media platforms.
Video marketing is a great way to build your brand awareness and increase your frequency on social media. Building awareness is an important part of the customer journey, because this is the first phase of the buying funnel. If they know your company and need the product or service you offer, they will move into the second part of the funnel, the consideration phase. The consideration phase is the space where customers weigh their options and compare their choices. Video can help customers make an educated choice and help your brand stand out amongst your competitors. Keep in mind the uniqueness of your product/service – what are you offering that is different than the rest? The goal is to make your video speak to them, and push them into the Conversion phase of the funnel. This is where they decide to pay for the purchase.
Most people want to skip the hard work of phase one and two and jump right to phase three – making money. But the top of the funnel is important and must not be skipped, especially if you are a new company or are offering a new product. Creating video is a great way to explain to people in a short amount of time who you are, and why the problem you solve. Video throughout your website or social platforms can help.
Position your brand wisely by getting people to emotionally buy into “who you are” before asking for their money. Being on camera is not a natural skill most people have. Most of our customers have feelings of discomfort and feel awkward being on camera. But, after filming yourself a few times, it becomes a lot easier and more comfortable (we promise!).
For the customers who refuse to be on camera, there are other ways to use video without being on it. When it comes to video, there are many different types of content, such as explainer videos, whiteboard videos, demo videos, customer testimonial or hire actors to get your message out.
Did you know almost 5 billion videos are watched on YouTube every single day? Youtube is the most visited website for video content. The numbers don’t lie – video is essential to any digital marketing plan. Consider promoting your video through social media.
Not only does successful video marketing help increase brand awareness, but it also will help with local seo (search engine optimization). Online video marketing is a way to get customers to pay attention to you and helps with building trust.
If you want to build brand awareness and increase sales it has to be apart of your 2020 marketing plan. If you need a marketing team, consider contacting us. We will help increase your brand awareness by giving you specific strategies to help your business grow. Level Up Academy is a digital marketing agency based in Brantford that will help build customized marketing campaigns, help you with increased conversion and increased engagement.