Live videos are extremely beneficial. Live video formats include Facebook live, Instagram Live, Youtube Live. You can use videos for your business to draw traffic to your website, mobile app and social media platforms.
Video marketing is a great way to build your brand awareness and increase your frequency on social media. Building awareness is an important part of the customer journey, because this is the first phase of the buying funnel. If they know your company and need the product or service you offer, they will move into the second part of the funnel, the consideration phase. The consideration phase is the space where customers weigh their options and compare their choices. Video can help customers make an educated choice and help your brand stand out amongst your competitors. Keep in mind the uniqueness of your product/service – what are you offering that is different than the rest? The goal is to make your video speak to them, and push them into the Conversion phase of the funnel. This is where they decide to pay for the purchase.
Most people want to skip the hard work of phase one and two and jump right to phase three – making money. But the top of the funnel is important and must not be skipped, especially if you are a new company or are offering a new product. Creating video is a great way to explain to people in a short amount of time who you are, and why the problem you solve. Video throughout your website or social platforms can help.