Content is everywhere; it is the piece that we consume every single day. Be it the news or the shows that we watch or the things that we learn about, content is everywhere, and without the right one, nothing makes sense. They say content is king and it cannot be emphasized better. Words speak louder than a sword, and hence there are numerous ways, content has the power to influence, motivate or affect a person. It all depends on what we choose to watch and where we find our sources.
Numerous efforts have been made to regulate content, be it online or written. With the widespread of easily accessible information on our devices, it has become important to regulate the articles which are available. Below mentioned are a few points to keep in mind the important regulations to writing content that converts and influences in the right way-
Start with a content strategy– Content strategy is specific to the topic being written about. Forming a layout to present the content effectively and also making a list of all possible keywords that can help a person find the right article is one of the few ways that the right content can be made. For any organization, it is important to stay relevant online. Hence blogs on the current trends that give a boost to the online space of a website will keep clients coming back for more. Blogs that solve real-life problems and focus on the solution alone is an excellent way to plan a content strategy.
Understand who you are writing for (know your customer) – As mentioned earlier, offline and e-commerce shops alike have been competing to grab the consumer attention by whichever way possible. Content wins here, since what better way to advertise a business than showing up when there is an actual need. Every
person in search of a product or service goes online and looks for the best possible ones. If every brand strives to produce content that is relevant to the most popular searches pertaining to the business, they are sure to grab the required attention. Hence understanding the end customer and knowing what his or her business needs to stay on the news through content is of utmost importance to write significant content.
Considering video along with words– Sometimes visual representation works better than written context. Hence adding small snippets of videos along with paragraphs not only makes the overall article worth visiting but also helps understand the topic better. Using video content that is short, clear and crisp are an excellent way to present your topics in a much exciting way than the traditional format of continuous paragraphs that can sometimes become a bit overwhelming.
Use content clusters– Content clusters refer to a subtopic that strongly proves the case of the main topic in question. This helps in the understanding of the keywords better thereby improving the chances of ranking better in search engine results. The subtopics should strongly communicate the value proposition that the article
offers to lead to a perfect content cluster and ultimately the result is content that converts. Quality over quantity is a preferred way of forming and maintaining the right content cluster.
Creating authority through content – It is very important that the content comes from a commanding position. It should be able to hold the intrigue of the reader till the end thereby wanting to ask for more. Intrigue and curiosity are the two target factors that should be approached upon while quality content. Lame and lazy writing can easily be seen by leading to a lack of interest and disengagement midway.
Emotional connect – content that converts is usually content that connects with people on a personal level. If people can relate to what is written and if the same is actually providing a solution then nothing like it. Once done, the content is bound to rank higher based on popularity and get the needed visibility.
Optimizing the content to instill a feeling of urgency even when the situation might not so allow people to land up on the page quickly with better rates of conversion. Clarity of content gives the reader a clear picture of what is being depicted and helps to understand the message that the source wants to deliver. Expert recommendations help people trust the content better and doing it through stories is an even better way of doing so. With the ending having the right call to action is the appropriate way to finish a content that converts.
